Versatile communications and marketing professional specializing in health, education, and technology
Add'l Resume Content
WORK SAMPLES AVAILABLE ONLINE
App: ACP Board Study Guide (2019), an app for iOS & Android in ReactNative as well as macOS and OS X (2016), for prosthodontists seeking to become board certified
Books: Fundamentals of CAD/CAM Dentistry (2019), an interactive textbook on Apple and Amazon about use of advanced technology in dentistry; Transforming Lives (2018), a hardcover and Apple e-book with case studies for patient education; Fundamentals of Occlusion (2015), an interactive multimedia textbook on Apple and Amazon for dental professional education
Magazine: ACP Messenger (acpmessenger.org), a quarterly publication showcasing advancements in prosthetic dentistry and dental technology
Websites: GoToAPro.org (2016) for patient education and Prosthodontics.org (2015) for dental professionals; each with responsive design and secure database/e-commerce integration
Analytics
Communications
Governance
IT General
Marketing
Membership
Project Management
Training
Website Design
Writing/Editorial
Other
Education
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2017
M.S., Health Communication at Northwestern University
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2000
B.A., English/History/Sociology at University of Illinois at Urbana-Champaign
Experience
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2020 - Present
Associate Director, Marketing & Communications at International Institute of Nanotechnology at Northwestern University
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Lead integrated communications for an institute that unites more than $1 billion in multidisciplinary research, educational programs, and partnerships to address the world’s most pressing problems in medicine, energy, environmental science, and more.
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2012/2019
Associate Executive Director, Communications & Marketing at American College of Prosthodontists
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Led a division with three direct reports and supervised a wide range of contractors and freelancers.
• Created strategies to demonstrate value of association brand and increase member engagement
• Launched and directed web strategy for Prosthodontics.org (professional website) and GoToAPro.org (consumer website), as well as editorial and technical development of apps for iOS, Android, macOS
• Designed integrated marketing plans for continuing education, including the seven highest-attended meetings in the association’s history, and led brand development for new courses in advanced technology and practice management
• Led design and editorial development of member magazine, email newsletters, social media, and other publications
• Developed new products to meet strategic priorities and managed e-commerce strategy
• Supervised a public relations campaign that increased KPIs by more than 150%
• Collaborated with clinicians on evidence-based guidelines, parameters of care, and other policy documents
• Developed and managed budgets; served as liaison to Budget Task Force of the Board of Directors
• Managed office IT network and functionality -
2007/2012
Public Information Manager at Pritzker Military Library
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Handled all media relations, member communications, and event marketing for a non-profit cultural institution.
• Promoted the opening of a new, multi-million-dollar library facility, with local and national coverage in publications including The Wall Street Journal
• Raised website traffic by 500% via redesign, search engine optimization, and targeted messaging
• Researched, wrote, and edited all press materials including press releases, fact sheets, media alerts, talking points, and presentations; conducted interview preparation for leadership
• Wrote scripts for webcasts, podcasts, and television programs (2008 Chicago/Midwest Emmy nominee)
• Wrote and designed visitor brochures, member newsletters, and annual reports
To contact this candidate email m.heiden@gmail.com